Apple CEO Steve Jobs’’12 Rules of Success’
Steve Jobs went from being an unemployed college dropout to becoming one of the most successful entrepreneurs of all time. And he did it thanks to these “12 Rules to Success”: Do what you love to do....
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20-Minute Sales Meeting: 5 rules for persuasive presentations
Prospects are all different — and every presentation must be carefully tooled to win them over. Phone conversations, e-mails and letters can all be effective tools of persuasion. But face-to-face...
View ArticleSales meeting materials: 10 essential rules of selling
Despite all of the technological advances in recent years, the basic rules of selling remain the same. And it’s a good idea to constantly remind your salespeople what they are. Your ability to control...
View ArticleWhy the best salespeople don’t sell products or services
Customers aren’t interested in buying products or services. Their interest in products or services extends only as far as those things can help fulfill these goals: Operating as efficiently as possible...
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Seal the deal! 7 presentation tactics that close
It’s harder than ever for your company to locate qualified prospects, so when you finally get in front of a potential buyer, your team has to think and plan strategically. The Stadium Pitch Here’s an...
View ArticleGet more customers to open your e-mail
The verdict is in: E-mail has become a victim of its own success. But it can still be a money maker — if you focus on two specific areas. The problem? So many e-mails are sent today that customers can...
View Article5 rules to making customers more successful
Peter Drucker, whose core management ideas will always be relevant to Sales, says there are questions every successful company answers. Who are my customers? What are their needs? What do they consider...
View ArticleThey just trashed you on Facebook: What do you do now?
Most customers expect your company to maintain a Facebook presence that allows them to interact with other customers as well as your business. But there’s a flip side. Some people think it also...
View ArticleSigns your employees are motivated by fear
Are you guilty of creating a workplace where employees’ prime motivation is fear? In the past, we’ve discussed the negative impact fear-based leadership can have on staff. Today we offer these five...
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7 rules for more effective sales presentations
Here are seven presentation rules that will keep prospects in their seats. Rule 1: K.I.S.S. (Keep It Simple, Stupid). Your presentation needs to be easy to follow and understood. Don’t clutter it up...
View ArticleThe art of email: Building a smart, timely campaign to hook more customers
Remember when all you did was put a stamp on an envelope and mail it? Try sharing that memory with an eye-rolling, young hotshot who claims to know everything about email – and likes to remind you of...
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